´Ü¾î : lossleader / ¹ßÀ½ : ·Î¾² ¸®´õ
¶æ : (»óÁ¡¿¡¼ ¼Õ´ÔÀ» ²ø±â À§ÇÑ) Ư°¡Ç°
¶æ(¿µ¾î) : A commodity offered especially by a retail store at cost or below cost to attract customers.
¿¹¹® : ±×´Â ÄíŰ·ÎºÎÅÍ Ä¿´Ù¶õ ¼öÀÍÀ» ±â´ëÇÏÁö ¾ÊÀ¸¸ç ¿ÀÈ÷·Á ±×°ÍÀ» ¹Ì³¢»óǰÀ¸·Î ¿©±ä´Ù.
¶æ : He does not expect a huge profit from the cookies, viewing them more as a loss-leader[lossleader].